who owns lost mary?
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Who Owns Lost Mary?
Lost Mary is owned by Shenzhen iMiracle Technology, the same Chinese company behind Elf Bar, making them sister brands.
Lost Mary is one of the best known names in vaping, so people often ask who owns it. The answer is Shenzhen iMiracle Technology, a Chinese company that is also the maker of Elf Bar, which makes Lost Mary and Elf Bar sister brands under the same parent. This guide explains, alongside our guide on what an Elf Bar is.
Quick answer
Lost Mary is owned by Shenzhen iMiracle Technology, a Chinese vaping company that is also behind Elf Bar, making the two sister brands under the same parent. Lost Mary was developed with its own distinctive styling and flavours, but shares iMiracles coil technology and manufacturing. Its UK products, such as the rechargeable Lost Mary pod kits, are made to comply with UK rules.
Owned by iMiracle, sister to Elf Bar
Lost Mary is owned by Shenzhen iMiracle Technology, a major Chinese manufacturer based in Shenzhen, the global hub for vape production. The same company is behind Elf Bar, so Lost Mary and Elf Bar are sister brands developed under one parent. That shared parentage is why the two often feel similar in quality and technology, even though they are marketed as separate brands.
Who owns Lost Mary
| Point | Detail |
|---|---|
| Owner | Shenzhen iMiracle Technology |
| Based in | Shenzhen, China |
| Sister brand | Elf Bar, same parent |
| Launched | Around 2022 |
| UK products | Made to comply with UK rules |
A distinct brand under one roof
Although they share a parent, Lost Mary was developed with its own identity, known for stylish, pocket sized devices, bold flavours and its mesh coil technology. It quickly became popular with UK vapers. Because single use disposables are now banned in the UK, modern Lost Mary products sold here are rechargeable pod kits, made to comply with UK rules on nicotine strength, pod size and labelling.
Lost Mary is owned by Shenzhen iMiracle Technology, the same Chinese company behind Elf Bar, making them sister brands. Lost Mary has its own styling and flavours, with UK products made to comply with UK rules.
Myths and facts
| Myth | The reality |
|---|---|
| Lost Mary and Elf Bar are rival companies | They are sister brands owned by the same parent, Shenzhen iMiracle Technology. |
| Lost Mary is a UK brand | It is owned by a Chinese company, iMiracle, based in Shenzhen. |
| Lost Mary is still a disposable brand | Single use disposables are banned in the UK; modern Lost Mary products here are rechargeable. |
| Lost Mary and Elf Bar are identical | They share a parent and technology but are marketed as distinct brands with different styling. |
Frequently asked questions
Who owns Lost Mary?
Lost Mary is owned by Shenzhen iMiracle Technology, a Chinese company that also makes Elf Bar.
Is Lost Mary the same company as Elf Bar?
Yes, both are owned by the same parent, Shenzhen iMiracle Technology, making them sister brands.
Where is Lost Mary made?
In Shenzhen, China, the global hub for vape manufacturing, with UK products made to comply with UK rules.
Is Lost Mary a UK brand?
No, it is owned by a Chinese company, though its UK products meet UK regulations.
Are Lost Mary products still disposable?
Single use disposables are banned in the UK, so modern Lost Mary products sold here are rechargeable pod kits.
The bottom line
Lost Mary is owned by Shenzhen iMiracle Technology, a Chinese vaping manufacturer based in Shenzhen that is also behind Elf Bar, which makes Lost Mary and Elf Bar sister brands under the same parent. Lost Mary was developed with its own distinctive styling, flavours and coil technology, becoming popular with UK vapers. Because single use disposables are now banned in the UK, modern Lost Mary products sold here are rechargeable pod kits, made to comply with UK rules on strength, pod size and labelling.
More help and related reading
If this guide raised other questions, the Help and Guidance library has plain English answers to many more. The closely related pages below are worth a look, and you can always return to the main hub to browse every topic we cover. If you are unsure about a product or rule, our team and the official guidance are the best places to check.
- What is an Elf Bar?
- How much nicotine is in a Lost Mary?
- How many puffs are in a Lost Mary?
- Browse the full Help and Guidance library
Key things to remember
- Owned by Shenzhen iMiracle Technology
- The same Chinese company behind Elf Bar
- Lost Mary and Elf Bar are sister brands
- Launched around 2022 with its own identity
- UK products made to comply with UK rules
Lost Mary and Elf Bar, side by side
Because they share a parent in iMiracle, Lost Mary and Elf Bar have a lot in common, similar build quality, coil technology and nicotine formulations. Where they differ is in identity, Elf Bar is known for its classic shapes and broad range, while Lost Mary built its name on stylish, pocket sized devices, bold fruit flavours and distinctive design.
For a UK vaper, the practical upshot is that both brands offer compliant, rechargeable pod kits made to the same standards, so the choice between them often comes down to styling, flavour preference and which device feels best in the hand.
Lost Mary and Elf Bar
| Aspect | Detail |
|---|---|
| Parent company | Shenzhen iMiracle Technology |
| Relationship | Sister brands |
| Lost Mary identity | Stylish, bold flavours |
| Elf Bar identity | Classic shapes, broad range |
| UK products | Compliant rechargeable pod kits |
A few more questions
Is Lost Mary a genuine brand?
Yes, Lost Mary is a genuine, well known brand owned by iMiracle; buy from reputable sellers to be sure of authentic products.
Do and don’t
Do
- Buy genuine Lost Mary products from reputable sellers
- Choose a compliant, rechargeable UK model
- Pick the brand and flavour that suit you
- Check the device is TPD compliant
Try not to
- Assume Lost Mary is unrelated to Elf Bar
- Buy from unknown sources, risking counterfeits
- Expect banned single use disposables
- Use it if you are a non smoker
What this means for buyers
For a buyer, knowing that Lost Mary and Elf Bar share a parent is reassuring, it means consistent technology and manufacturing standards across both. The main practical point is to buy genuine products from a reputable retailer, since counterfeits of popular brands do exist and will not meet the same standards.
In the UK, that means choosing a compliant, rechargeable Lost Mary pod kit with the proper labelling and a nicotine strength of 20mg per millilitre or less. From there, the choice between Lost Mary and Elf Bar is really about styling and flavour preference.
Buying genuine products
| Tip | Why |
|---|---|
| Buy from reputable sellers | Avoid counterfeits |
| Check TPD compliance | Meets UK rules |
| Rechargeable model | Disposables are banned |
| 20mg or less | Legal UK strength |
| Proper labelling | Sign of a genuine product |
More questions answered
Are Lost Mary and Elf Bar pods interchangeable?
They are separate product lines; some may be compatible, but it is safest to use the pods designed for your specific device.
Why do Lost Mary and Elf Bar taste similar?
Because they share a parent company and coil technology, though each has its own flavour range and styling.
A couple more questions
When was Lost Mary launched?
Lost Mary launched around 2022 under Shenzhen iMiracle Technology, the same parent as Elf Bar, quickly becoming popular with UK vapers.
Is Lost Mary made in China?
Yes, like most vapes it is made in Shenzhen, China, with UK products adapted to meet UK rules on strength, pod size and labelling.
And finally
Does the same company make the pods?
Yes, Shenzhen iMiracle Technology develops and manufactures Lost Mary devices and their prefilled pods, with UK versions made to comply with UK rules.
Is Lost Mary a trustworthy brand?
It is a well established, widely sold brand; as with any popular product, buy genuine items from reputable sellers to avoid counterfeits.
A quick word on safety and the law
Vaping and nicotine products are intended for adult smokers and existing vapers as a less harmful alternative to cigarettes. They contain nicotine unless stated otherwise, which is addictive, and they are not suitable for non smokers, pregnant women or anyone under 18. By law you must be 18 or over to buy vaping products in the UK, and we age verify every order. If you want to stop using nicotine altogether, your local stop smoking service offers free, tailored support.
UK public health bodies advise that vaping is substantially less harmful than smoking, but it is not risk free, and if you do not smoke the advice is not to start.
This guide is general information, not personal medical advice. If you have specific health concerns, please speak to a GP or pharmacist.
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