With the rise of vaping as a popular alternative to smoking, many people are asking whether particular brands can be trusted for their safety and reliability. One of the more well-known UK vape brands is IVG, short for “I Vape Great”. From disposable devices to shortfills and nicotine salts, IVG offers a wide variety of options aimed at adult smokers looking to quit. This article explores whether IVG vapes are safe, how they are regulated, what they contain and what users should consider before making them part of their vaping journey.

What Are IVG Vapes?

IVG is a UK-based vape brand that manufactures e-liquids and vaping devices. The company is best known for its extensive range of flavours across various product formats including nicotine salts, 50/50 e-liquids, shortfills and disposable vapes. IVG products have been widely stocked across the UK and internationally, often marketed with bold packaging and fruit-inspired flavours. Prior to the 2025 ban on disposable vapes, IVG also produced a line of single-use devices intended for short-term convenience. Today, the brand focuses more on refillable vape liquids and pod-compatible options, many of which are designed for users who have moved on from smoking.

Safety Standards and UK Regulation

One of the key factors in determining the safety of any vape brand is whether it complies with UK regulations. IVG products are manufactured under the guidance of the Tobacco and Related Products Regulations which govern the ingredients, labelling, packaging and sale of vaping products in the UK. These regulations include strict limits on nicotine strength, bottle sizes, tamper-proof packaging and toxicological testing. Because IVG is a UK-registered manufacturer, its products are listed on the Medicines and Healthcare products Regulatory Agency notification list. This means they have been tested and approved for sale under current UK law, providing a baseline level of safety and reassurance for consumers.

Ingredients and What You Inhale

Like most regulated vape brands, IVG uses a base formula made up of vegetable glycerine and propylene glycol. These ingredients are commonly found in food and pharmaceuticals and are generally recognised as safe for inhalation at the levels used in e-liquids. IVG adds food-grade flavourings and nicotine to create its signature blends. When heated in a vape device, the e-liquid turns into a vapour that is inhaled. While vaping avoids the harmful tar and carbon monoxide produced by burning tobacco, it is not completely risk free. Heating any liquid can create small amounts of byproducts such as formaldehyde, particularly if the coil becomes too hot or the device is misused. However, when used correctly, regulated e-liquids like those from IVG present significantly fewer health risks than smoking traditional cigarettes.

Are IVG Disposables Still Available?

Before the UK ban on disposable vapes in June 2025, IVG was one of many brands producing single-use devices. These products, although convenient and easy to use, raised concerns about environmental impact and youth accessibility. Since the ban, IVG has shifted focus to reusable products and e-liquids that can be used with refillable vape kits. This change supports a longer-term approach to vaping and aligns with the government’s goals of reducing waste and promoting responsible use. Consumers looking for alternatives to disposables can now find IVG flavours available in nicotine salt or shortfill formats, which offer the same satisfaction without the throwaway element.

Nicotine Content and Dependency

IVG products are available in a range of nicotine strengths to suit different user needs. Nicotine salts tend to be available in 10 or 20 milligrams per millilitre, while freebase 50/50 e-liquids offer lower options such as 3 or 6 milligrams. The nicotine delivery is designed to replicate the sensation of smoking, which helps users manage cravings during their transition away from cigarettes. While nicotine itself is addictive, it is not the primary cause of smoking-related diseases. However, it is important to note that vaping does maintain nicotine dependence, and non-smokers should not begin vaping simply out of curiosity. For those who already smoke, choosing the appropriate strength and tapering down over time can be a useful step toward reducing dependence.

Device Compatibility and Quality

The safety of using IVG e-liquids also depends on the quality and condition of the vape device being used. IVG liquids are designed to work with most open pod systems and refillable vape kits available in the UK. When using the correct coil type and wattage settings, users can avoid the overheating and dry hits that may contribute to harmful byproduct formation. As with any vape liquid, it is essential to follow manufacturer instructions, keep devices clean and store e-liquids safely out of reach of children. Choosing a reputable device that offers consistent performance is key to ensuring that the experience remains as safe as possible.

Youth Appeal and Public Perception

One of the criticisms levelled at many vape brands, including those offering sweet or fruity flavours, is their potential appeal to underage users. IVG’s branding includes bright colours and bold flavour names, which have sometimes drawn concern. However, the company operates within the UK’s age-restriction rules and does not market to under 18s. All vape retailers are legally required to carry out age checks and responsible retailing is essential in maintaining public confidence in vaping as a harm reduction tool for adults. The future of branding and packaging is likely to be influenced by ongoing government review, but for now, regulated brands like IVG remain legal for adult consumers.

Comparing IVG to Other Brands

In terms of safety, IVG stands alongside other reputable UK vape brands that operate under the same legal framework. The key difference lies in the flavour profiles and product formats on offer. Users who enjoy sweet or exotic flavours may be drawn to IVG’s range, while others may prefer more neutral or tobacco-inspired options. The safety of any vape product depends less on the flavour and more on the ingredients, the manufacturing process and the device used to inhale it. IVG’s products meet the same testing and formulation standards required of all legal e-liquids sold in the UK.

Final Thoughts

IVG vapes are considered safe to use within the context of UK regulations and adult smoking cessation. They contain approved ingredients, are tested by regulatory bodies and are manufactured to high standards. Like all vaping products, they are not without some health risks, especially when compared to being nicotine free. However, for adult smokers trying to reduce harm, IVG products provide a controlled, accessible and legal alternative to cigarettes. The safest approach is always to use vaping as a step down from smoking, to choose quality devices and liquids, and to stay informed about responsible use. Vaping should never be seen as a harmless hobby but as a tool for adults to improve their long-term health by avoiding tobacco.