This article is written for UK adult vapers, smokers seeking to switch and consumers curious about e-liquid flavour categories. Its purpose is to explain the entire OXVA OX Passion nic salt e-liquid range, helping you understand whether the “cool”, “fruity” or “dessert” flavour profiles suit your palate, how flavour categories differ, how the range aligns with UK regulations and how to select flavours that match your device and preferences. The tone is neutral, educational and aimed at helping you make an informed choice while considering device compatibility, nicotine strength and flavour intensity.

Product overview

The OX Passion range is a collection of nicotine salt e-liquids produced by OXVA. Each bottle is 10 ml in size and formulated with a 50/50 VG/PG base, designed primarily for mouth-to-lung or restricted direct-lung vaping devices. This includes refillable pods and low-power pens rather than high-wattage sub-ohm kits. In the UK, the nicotine strength options are 10 mg/ml and 20 mg/ml, which are the two strengths compliant with current regulations. The range features over thirty distinct flavours covering cool menthol finishes, high-impact fruity blends and dessert-style sweet profiles. The brand positions the range as delivering rich taste, smooth throat hit and high flavour intensity specifically optimised for pod systems and mouth-to-lung vaping.

Who it is for

The OX Passion range is intended for adult smokers transitioning to vaping and for current vapers using low-wattage or pod-style devices who value strong flavour and efficient nicotine delivery. It suits those who enjoy discreet vaping without producing large clouds, and who prefer the smoother throat hit of nic salts. The range may not be ideal for direct-to-lung cloud chasers, users seeking ultra-low nicotine strengths under 10 mg/ml, or those who avoid sweet or dessert-style flavours. Selecting flavours that complement your device and nicotine requirements is essential to optimise satisfaction and enjoyment.

Features and contents

Each OX Passion bottle contains 10 ml of e-liquid in a 50/50 VG/PG ratio. This ratio is suitable for low-wattage pod devices, offering good wicking and consistent flavour. Nicotine is delivered in salt form, providing smoother throat hit and faster absorption than free-base nicotine in similar devices. The flavour portfolio is broad, including fruit blends such as strawberry melon or mixed berries, soda-inspired flavours such as blue sour razz or pineapple freeze, menthol and mint options, and dessert-inspired profiles like strawberry vanilla ice cream. The available nicotine strengths are 10 mg/ml and 20 mg/ml, with the higher strength providing quicker nicotine satisfaction for smokers transitioning to vaping and the lower strength offering a lighter throat hit for users accustomed to moderate intake.

Flavour categories explained

The OX Passion range can be understood in three main flavour categories: cool, fruity and dessert. These categories help vapers choose flavours that match their preferences, palate and device style.

Cool finishes

Cool flavours feature menthol or icy finishes combined with fruit or beverage notes. Pineapple Freeze, for example, combines tropical pineapple with a menthol finish, providing a refreshing, chilled throat sensation. Mint Mix delivers classic peppermint or spearmint alongside subtle base flavours. These flavours are suited to vapers who enjoy a cooling effect while maintaining strong taste. They may be less appealing to users who prefer warmer or sweeter flavour profiles.

Fruity blends

Fruity flavours represent the largest portion of the range. Options such as blueberry pomegranate, melon berries and citrus mango guava combine multiple fruit notes to create layered and sweet flavour experiences. These liquids are designed to deliver strong aromatic profiles, satisfying the palate with rich and intense fruit taste. Fruity blends are suitable for vapers using MTL or pod devices who enjoy flavourful draws and aromatic satisfaction. Users should note that sweeter liquids may lead to faster coil buildup and require more frequent maintenance.

Dessert and sweet-treat style

Dessert flavours offer creamy, custard-like or confectionery-inspired taste profiles. Strawberry vanilla ice cream is a good example, providing a rich mouthfeel and lingering sweetness. Dessert flavours are ideal for vapers seeking indulgent, treat-like experiences with prolonged flavour retention. They may not suit users who prefer subtle or less sweet e-liquids and can be more demanding on coils due to heavier sweetener content.

Pros and cons of the range

The OX Passion range delivers consistent flavour, smooth nicotine delivery and device-specific optimisation. The brand’s development of pod kits ensures flavour performance is suited to the hardware, making for a satisfying and reliable vaping experience. The broad flavour spectrum accommodates a range of preferences, and the 50/50 VG/PG ratio ensures compatibility with most MTL devices. Limitations include potential coil gunking from sweeter flavours, limited nicotine strength options for those seeking ultra-low intake, and moderate vapour production that does not suit cloud chasers or sub-ohm users. Device compatibility remains key to achieving optimal flavour and avoiding dry hits or flooding.

Health and regulation

UK nicotine-containing e-liquids must comply with the Tobacco and Related Products Regulations. Maximum nicotine strength for 10 ml bottles is 20 mg/ml. The OX Passion range meets these requirements, with bottles supplied in childproof packaging and designed for adult smokers or vapers. Nicotine is addictive, and while switching from smoking to vaping is considered lower risk than continuing to smoke, it is not without risk. Using the correct device and following manufacturer guidance is essential for safe use.

Comparison and alternatives

Compared to other nic salt ranges, OX Passion stands out for device synergy with OXVA pod kits and its extensive flavour options. Other brands may offer more ultra-low nicotine strengths or higher VG blends suitable for direct-to-lung vaping. Vapers seeking discreet, flavour-focused MTL experiences will find OX Passion advantageous. Those using high-wattage devices or seeking large clouds may prefer high VG free-base liquids. Flavour intensity, coil lifespan and device compatibility should guide selection.

Flavour experience

Cool flavours provide refreshing menthol or icy sensations, fruity blends offer rich sweet layers, and dessert flavours give creamy, lingering taste. The 50/50 VG/PG ratio supports moderate vapour without excessive cloud, and nic salts provide smooth throat hit even at higher strengths. Fruity and dessert blends may accelerate coil buildup, requiring regular maintenance for consistent flavour. Pod devices typically deliver the intended flavour profile best, and using high-wattage sub-ohm devices may reduce flavour quality and cause coil issues.

Frequently asked questions and misconceptions

Cool flavours contain menthol or icy effects, which may not appeal to those avoiding cooling sensations. Dessert flavours are about taste profile, not nutritional content. Fruity flavours are often more flavour-intense than expected. Device compatibility is important, as using 50/50 nic salts in sub-ohm devices can cause strong throat hit, burnt taste or coil damage. OX Passion liquids are optimised for OXVA pod kits but can be used in any compatible MTL device.

Selecting your flavour category and device tips

Identify your preferred profile: choose cool for menthol or icy draws, fruity for layered sweet flavours, and dessert for creamy or indulgent experiences. Match nicotine strength to prior smoking or vaping habits, device type and draw style. Low-wattage pod devices perform best with 50/50 VG/PG nic salts. Monitor coils for flavour degradation with sweeter liquids. Adjust nicotine strength if the throat hit is too strong or the draw unsatisfying. Device compatibility, coil resistance and wattage range are important for optimised flavour and safety.

Summary

The OXVA OX Passion range is a comprehensive nic salt e-liquid line for adult vapers using pod or MTL devices. Flavour profiles span cool menthol, fruity blends and dessert-style liquids, all with 50/50 VG/PG base and UK-compliant nicotine strengths of 10 mg/ml and 20 mg/ml. The range suits adult smokers transitioning to vaping and pod system users who prioritise flavour and smooth throat hit. Selection should consider device, previous habits, nicotine intake and personal taste preferences. Cool flavours provide refreshing draws, fruity blends deliver strong taste and aroma, and dessert flavours offer rich, creamy experiences. Proper device pairing and maintenance ensure consistent satisfaction and prolong coil lifespan.