In the ever‑evolving UK vaping market, adult vapers who favour mouth‑to‑lung setups often face the challenge of choosing between e‑liquid ranges that promise bold flavour, smooth nicotine delivery and superb device compatibility. Two popular competitors in this space are the OXVA OX Passion Nic Salts range and the IVG Intense Nic Salts line. In this article we provide a balanced, educational comparison of these two nic salt ranges, with a particular focus on flavour intensity (or “flavour hit”), and explore which might deliver the stronger taste experience for UK adult vapers using pod or low‑power kits.

Product Overview and Target Users

 The OXVA OX Passion nic salts consist of 10 ml bottles, available in nicotine strengths of 10 mg and 20 mg, blended at a 50/50 VG/PG ratio and designed for mouth‑to‑lung (MTL) vaping. Reviews highlight vibrant fruity blends, candy‑style sweetness and icy finishes.

 The IVG Nic Salts line (including the Intense sub‑range) also offers 10 ml bottles, 10 mg and 20 mg strengths, 50/50 VG/PG, and is aimed at MTL and pod kits. The purpose of both is to deliver smooth nicotine satisfaction, strong flavour profiles and easy compatibility with low‑power devices, making them relevant for vapers seeking a device‑liquid pairing that doesn’t sacrifice flavour.

Flavour Intensity: What Reviewers Report

 When assessing flavour hit, evidence from independent UK review sources suggests both ranges perform strongly, albeit with some differences in character. For OXVA OX Passion, one reviewer found “bar‑salt style liquids… a lot of sweetener and cooling in them” and described certain flavours as “very sweet” and “coating your mouth” performance.

  Another review noted that the collection “delivers consistently strong, sweet, and satisfyingly icy flavours that truly stand out in the crowded UK market.” These comments suggest that OXVA leans hard into bold flavour and sensory presence.

 For IVG Nic Salts, the Intense sub‑range is described as formulated for “vapers who crave that strong disposable‑style flavour” and “bold, long‑lasting flavours that maintain their intensity throughout the day.”  One review noted “they’ve even picked up ‘Best UK E‑Liquid Brand’ … a testament to their dedication to crafting an exceptional vaping experience.” Thus both ranges claim flavour strength but from slightly different angles—OXVA emphasising sweet and icy bursts, IVG emphasising bold and long‑lasting profiles.

Sensory Differences and Profile Characteristics

 OXVA OX Passion appears to emphasise confectionery‑style sweetness, candy‑like textures, and noticeable cooling finishes. For instance, a reviewer described the “Blue Razz Gummy” flavour as “a blast of blue raspberry that settles into a gummy like sweetness… the aftertaste is almost sticky, like you’ve chewed on the sweet itself.”  Another flavour was praised for a “tangy pineapple syrup” with ice to prevent it becoming overpowering. The flavour layering and finish seem designed to leave a memorable impression rather than fade into the background.

 By contrast IVG Nic Salts offer wide flavour selection across fruits, sodas, menthols and desserts, with emphasis on smoothness, consistency and sustained taste. A review of the IVG Intense range noted that some flavours “are strong and have full‑on aftertaste” and that the brand “set out to increase flavour intensity” in the Intense line.  Another commentary pointed out that the “breath in is fruity and the breath out sweet like candy” for IVG Blue Raspberry and similar blends.

 From this, one can infer that IVG emphasises balance between flavour depth and throat smoothness rather than aggressive sweetness or icy finish.

Which Delivers the Stronger Flavour Hit?

In comparing flavour hit (that immediate sensory “kick” of taste, aroma, aftertaste and finish), one must consider what “stronger” means does it mean higher sweetness, thicker mouthfeel, bold presence of flavour elements, lingering finish, or cooling impact? Based on the review evidence:

If your definition of “strong flavour hit” includes very high sweetness, candy‑style notes and an icy or menthol finish, then OXVA OX Passion arguably delivers more aggressively in those terms. The reviews highlight mouth‑coating sweetness, distinct confectionery textures, and bold fruit/ice combinations.

If your definition is more about flavour clarity, sustained taste throughout the day, strong fruit or drink profiles without being overly sweet, and smooth throat feel, then IVG Nic Salts may present stronger in the sense of balanced intensity and endurance. IVG seems to avoid overwhelming sweetness or cooling for the sake of shock, instead offering strong taste with more subtle layering.

Device and Wicking Considerations Impacting Flavour Hit

 It is worth emphasising that flavour intensity is influenced by the hardware and usage style. Both ranges assume MTL devices with 50/50 VG/PG liquids. If used in a sub‑ohm high wattage tank, performance will differ and may reduce flavour punch due to excessive vapour or coil mismatch. The OXVA review noted that some flavours performed less well when airflow was open or device set up for direct lung draw.

Similarly, IVG stress that their nic salts are designed for MTL pod kits and that using them in high wattage devices is not optimal. Therefore, the stronger flavour hit claim is meaningful only when the liquid is properly matched to the device type.

Flavour Fatigue and Suitability for All‑Day Use

 An important aspect of flavour hit is how sustainable the taste is across a vaping session or day. A very bold flavour may deliver initial impact but become tiring quickly. One reviewer of OXVA OX Passion noted that while the liquid was “very refreshing and has the right amount of sweetness,” it “may be a bit too icy for those who are not expecting it” and may not be ideal for all‑day use. This suggests the potential trade‑off between initial punch and endurance. IVG’s commentary about “long‑lasting flavours that maintain their intensity throughout the day” hints at better endurance for some users.

Price, Value and Range Variety

 Both brands offer broad flavour ranges, but consumers may find IVG presents more variety in sub‑ranges (Bar Favourites, Intense) with competitive pricing. For example IVG Nic Salts are often highlighted as value oriented. OXVA, while still well priced, may position as slightly more premium in flavour impact and packaging. The stronger flavour hit with OXVA might be seen as part of that premium positioning.

Final Thoughts and Recommendation

If I were advising a UK adult MTL vaper looking primarily for the strongest flavour hit under typical usage, my suggestion would be this:

If you favour bold, candy‑like sweetness, distinct fruity/ice textures, mouth‑coating flavour and don’t mind a flavour profile that stands out, then going with OXVA OX Passion is likely to be most satisfying.

If you prefer deep flavour clarity, longer session endurance, strong taste without going overly sweet, and smooth throat experience, then IVG Nic Salts may offer a stronger overall lasting flavour hit for your everyday use.

It can be beneficial to test one flavour from each range using your pod kit, observed under the same conditions, to evaluate how they perform in your setup. Monitor how the flavour evolves, whether the throat hit aligns with your preference, how quickly taste desensitises, and how comfortable it remains across your typical vaping sessions.

In the end, “stronger flavour hit” is subjective and depends greatly on individual palate, device configuration and nicotine strength choice. Both OXVA OX Passion and IVG Nic Salts are capable of delivering strong taste experiences—but they deliver in different stylistic ways. The best choice will align with your personal taste preference, device setup and vaping habits.